Kia Ora: Air New Zealand faces boycott over trademark bid bbc.com

Air New Zealand's bid to trademark the image of the words "Kia Ora," the title of its in-flight magazine, has prompted threats of a boycott.

The phrase kia ora is a Maori greeting and the trademark attempt has sparked anger from the indigenous community.

The airline said it wants to trademark the magazine logo, not the phrase itself.

The New Zealand Maori Council described the move as "cultural misappropriation" and "frankly despicable".