Apple's iPhone Xs And Xs Max Are Now Available For Pre-Order mashable.com

A few minutes later than announced — should've been 3 a.m. ET Friday but it was actually at 3:10 am. ET — Apple has opened up pre-orders for the iPhone XS, the iPhone XS Max and Apple Watch Seres 4 on its website.

If you've followed Wednesday's announcements, there's nothing new here: The iPhone XS starts at $999, while the iPhone XS Max starts at $1,099. Check out our pricing breakdown for a detailed look at the pricing at Apple and at various carriers.

The Apple Watch Series 4 costs $399 sans LTE, and $499 with LTE.

All three devices will start shipping Sept. 21.

Note that in past years, new colors went out of stock faster than others; expect the gold iPhone XS and iPhone XS Max to disappear quickly.