Google to restrict political adverts worldwide bbc.com

Beginning in the UK, Google will limit political campaigns' ability to target voters.
Google will no longer allow political campaigns to target advertising at people based on their supposed political leanings.

Campaigns will also be unable to match their own database of prospective voters against Google's user base, to target individuals across platforms such as YouTube and Google search.

The policy will begin in the UK "within a week", with other regions later.

Campaigns will still be able to target based on age, gender, and location.