Instagram making likes private for some UK users to 'remove pressure' news.sky.com

The trial is being run globally, aiming to help people concentrate on sharing photos and videos rather than popularity.
Instagram is hiding the number of likes on some posts in the UK as part of a global trial to figure out how it can "remove pressure" on users.

People who are part of the test will be selected randomly.
Instagram is not revealing how many users will be involved, but advised those selected: "You'll no longer see the total number of likes and views on photos and videos posted to Feed unless they're your own."